Welcome to Foresight ROI, Inc.

Foresight ROI, Inc. will help to improve and speed-up marketing decisions of your company with forward-looking marketing analytics.

Consulting Services

Marketing Impact Management

• Shopper Foresight: An event evaluation and planning system
• Marketing Mix Modeling and ROI analysis: to understand the P&L impact of your marketing
• Marketing Impact Forecasting: to help plan marketing around actions with the most impact
• Portfolio Allocation: to maximize return on marketing for a portfolio of brands
• Custom consulting

Consumer Behavior

• Marketing impact on consumer (customer) acquisition and retention: for effective planning of brand trial and loyalty strategies
• Long-term impact from marketing and Customer Lifetime Value Forecasting and Analysis
• Consumer behavior forecasting: to manage consumer (customer) acquisition and retention results
• Custom consulting

Why Foresight ROI?

• Network of analytic and marketing consultants for flexible client project management led by Rick Abens
• 25 years of experience in helping companies improve the impact from marketing
• Forward-looking analytics designed for marketing planning
• Simplification of complex marketing problems and decisions