Consulting Services

Marketing Impact Management

• Shopper Foresight: An event evaluation and planning system
• Marketing Mix Modeling and ROI analysis: to understand the P&L impact of your marketing
• Marketing Impact Forecasting: to help marketing planning with the most impactful marketing actions
• Portfolio Allocation: to maximize return on marketing for a portfolio of brands
• Custom consulting

Consumer Behavior

• Marketing impact on consumer (customer) acquisition and retention: for effective planning of brand trial and loyalty strategies
• Long-term impact from marketing and Customer Lifetime Value Forecasting and Analysis
• Consumer behavior forecasting: to manage consumer (customer) acquisition and retention results
• Custom consulting