Shannon Lester

Shannon Lester

Taking the guess work out of marketing decisions by providing optimized recommendations based on measured ROI balanced with brands overall strategy.

Degrees: Winona State University, North Carolina State University

First job: Busing tables at a bar

Not-so-hidden talents: Avid golfer. Retired baseball player, now just a baseball fan. I'm a good cook and have 'party-favor' guitar skills.

Keeping him up at night: my kids