ANA Shopper Marketing Committee September 6th
P2PExpo October 2nd - 4th
Points of Influence
Wondering how to deliver a seamless and profitable omnichannel experience for today’s technologically sophisticated consumers? Read on.
Benchmarking What Works
Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.
Poorly measured shopper marketing ROI resulted in budget cuts. See how Foresight strengthened measurement that led to increased funding.
A major CPG company spent millions on shopper events, despite the lack of good measurement. Find out how Foresight helped improve ROI by 10 percent.
A new product was launched with velocities slowing and distribution at risk. Learn how Foresight improved the company’s business by 32 percent.
According to a study by Cadent Consulting group, shopper marketing spending has increased over $17+ billion over the past couple of years, growing from 6% to 14% of the marketing budgets. Stepping back to consider this, this is really a seismic change in marketing, not seen since the rise of the TV networks and Big Brands in the 1970’s or the rise of category management and Big Retailers of the 1990’s. So, what are the trends driving this Shopper Revolution?
Foresight ROI recently went through a visioning process to help set and guide the course of our company’s future. This was an enlightening process, and it often became personal, but it resulted in a very clear purpose, set of core values and a unifying vision that will guide every decision about the future we make.
In-store marketing has historically had measurement challenges, leaving marketers guessing what works. Compliance audits have been inconsistent at best. Even with good compliance measurement, there is ambiguity on location in the store or whether the merchandising unit, sign, or coupons were installed according to the standards.
Dan Sabanosh from Great Northern Instore and I set out for answers for marketers. We presented findings at the recent P2PI Forum for Merchandising Executives. Check out the summary of the content we shared.
Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.
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