Knowledge Center

The marketplace is changing. Traditional approaches are declining in effectiveness. More and more, hindsight alone is blindsight. Learn here about what's happening, what's working, where the industry is going and more.

Upcoming Events VIEW ALL

Shopper Marketing Committee December 6th

P2PSummit March 12-14

White Papers VIEW ALL

Points of Influence

Wondering how to deliver a seamless and profitable omnichannel experience for today’s technologically sophisticated consumers? Read on.

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Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.

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Case Studies VIEW ALL

Shopper Marketing Budget Cut

Poorly measured shopper marketing ROI resulted in budget cuts. See how Foresight strengthened measurement that led to increased funding.

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Shopper Marketing Improvement

A major CPG company spent millions on shopper events, despite the lack of good measurement. Find out how Foresight helped improve ROI by 10 percent.

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New item Pricing

A new product was launched with velocities slowing and distribution at risk. Learn how Foresight improved the company’s business by 32 percent.

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More from our Blog VIEW ALL

Shopper Trends in a Digital World

Phil Lardner, President

Phil Lardner, President

According to a study by Cadent Consulting group, shopper marketing spending has increased over $17+ billion over the past couple of years, growing from 6% to 14% of the marketing budgets.  Stepping back to consider this, this is really a seismic change in marketing, not seen since the rise of the TV networks and Big Brands in the 1970’s or the rise of category management and Big Retailers of the 1990’s.  So, what are the trends driving this Shopper Revolution?

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Welcome to the Foresight ROI Blog!

Phil Lardner, President

Phil Lardner, President

Foresight ROI recently went through a visioning process to help set and guide the course of our company’s future.   This was an enlightening process, and it often became personal, but it resulted in a very clear purpose, set of core values and a unifying vision that will guide every decision about the future we make.

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Increasing In-store Shopper Marketing ROI with Measurement

Rick Abens, Founder & CEO

Rick Abens, Founder & CEO

In-store marketing has historically had measurement challenges, leaving marketers guessing what works.  Compliance audits have been inconsistent at best.  Even with good compliance measurement, there is ambiguity on location in the store or whether the merchandising unit, sign, or coupons were installed according to the standards.  

Dan Sabanosh from Great Northern Instore and I set out for answers for marketers.  We presented findings at the recent P2PI Forum for Merchandising Executives.  Check out the summary of the content we shared. 

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Events Calendar

Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.

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Visit Our Blog

We work with clients to help their marketing dollars work harder and smarter. Our blogs tell you more about how that happens.

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White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.

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