Knowledge Center

Case Studies

Want to see how Foresight ROI works in real life? These case studies are bulleted summaries of stories, showing the situations, solutions and outcomes.

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Shopper Marketing Budget Cut

Situation

  • Division GMs use marketing ROI for budgeting
  • Shopper marketing ROI was measured poorly resulting in low ROI estimates, so budget was cut

Solution

  • Foresight measurement untangled shopper marketing sales and financial effects from trade

Outcome

  • Increased funding for shopper marketing
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Shopper Marketing Improvement

Situation

  • A major CPG company spent millions on shopper events without a good measurement process

Solution

  • Shopper Foresight measurement of 400+ events annually
  • Added Measure-Learn-Change planning

Outcome

  • ROI +10%
  • Improved Kantar Retail PoweRanking and Hub Top 12 Rank
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New Item Pricing

Situation

  • New product launched at 15% premium to its segment, velocities slowing and distribution at risk

Solution

  • Conduct price modeling along with situation analysis
  • Proposed pricing to segment average

Outcome

  • Strategy deployed nationally, business improved 32%
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Line Pricing Strategy

Situation

  • An automotive parts supplier lost business after several price increases

Solution

  • Conducted price research to estimate elasticity across 8 channels (both ecomm, direct and distributor) on over 5,000s SKUs.

Outcome

  • Recommended a family pricing strategy. Simulated impact on plans.
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Hispanic Marketing

Situation

  • A CPG brand sells heavily to Hispanics, but does not know details on drivers.

Solution

  • Developed a store level tracking service for Hispanic and ran both Hispanic and Gen Market driver models.

Outcome

  • Changed ad mix and expanded regional TV support to business generating growth in development markets.

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