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White Papers

Some topics warrant a deeper look. We've collected some that are particularly useful to companies looking to deliver more effective programs and events.

 

Benchmarking What Works

A new Foresight ROI benchmarking study says that bottom-line benefits to retailers are a hallmark of high-performing shopper marketing programs. But most shopper marketers only “kinda sorta” understand just how important retailers are to their success. This white paper takes a deeper dive into a retailer’s influence and importance.

What You'll Learn:

  • A retailer’s role in maximizing shopper marketing ROI
  • Key findings from the benchmarking study, such as how brands’ and retailers’ actions drive each other’s successes, and how pre-store activities can work to both parties’ advantage
  • Ten ways to drive a 10 percent profit

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White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.

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