Our tools are the best in the industry at capturing and standardizing key data, untangling information from other program elements for objective assessment and predictive modeling.
We benchmark your data against industry norms and our own database gathered from involvement in more than 20,000 events — this gives you maximum ability to see what's working and what isn't.
With assessment assistance from Foresight ROI experts and predictive metrics for evaluating profitability scenarios of alternative actions and approaches, you can plan with confidence.
Foresight ROI has analyzed the performance of over 8,600 shopper marketing programs deployed by leading CPG companies over the last few years to measure Shopper Marketing ROI. They recently published the results of a benchmarking study based on these analyses in P2P’s Shopper Marketing and shared ten fact-based recommendations for improving ROI by 10%.
Analysis conducted by three leading measurement firms — Nielsen, Genpact and Foresight ROI — has demonstrated a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent.
Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.
We work with clients to help their marketing dollars work harder and smarter. Our blogs tell you more about how that happens.