About Us

We are the leading shopper marketing experts, serving top CPG companies with one passionate focus: helping our clients succeed by making their marketing dollars work harder and smarter.

Foresight ROI has perfected an array of analytic products and services that untangle shopper marketing data from other elements of the marketing mix to assess which events work best by tactic, brand and retailer. Our analytics and decades of CPG experience do more than measure — we help you make better decisions.

An integrated, holistic approach

We have the unique ability to isolate shopper marketing ROI data from other elements, but we format the data to be comparable with those elements for holistic decision making. Our analytics extend to marketing, category management and pricing for end-to-end solutions.

15,000+ event database

Drawn from more than 15,000 shopper marketing events, no one else in the industry has Foresight ROI’s benchmarking database — a continuously growing repository of data, best practices, success factors and experience that adds significant value to everything we do.

Decades of client-side experience

We bring deep expertise and backgrounds from successful careers at top CPG companies, so we know what you face every day. With our decades of CPG experience and total dedication to your success, we build more than ROI — we build relationships.

Events Calendar

Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.


Visit Our Blog

We work with clients to help their marketing dollars work harder and smarter. Our blogs tell you more about how that happens.


White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.


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