About Us

Our Approach

We help leading CPG companies improve shopper marketing ROI with a proven, continuous "measure and improve" process.

Foresight ROI has developed its analytic methods from 100-plus years of collective CPG experience, perfected for all types of products and retail formats to support budget allocation, strategy development and path-to-purchase optimization.


Predict. Plan. Execute. Learn. Refine. Repeat.

Foresight ROI supports an end-to-end shopper marketing approach — we utilize standardized marketing and sales data models that both untangle shopper marketing results from trade promotion and other program elements and measure the synergies between them. Our process enables a measure-learn-plan cycle that drives significant and continuous ROI improvement.

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White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.


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