Technology has created a “new normal” in the way we experience life. We live in an omnichannel world, where consumers opt-in, research their preferences, and expect a seamless experience across electronic devices and retailer formats whenever and wherever they want to shop—and it can be a struggle to deliver the perfect seamless and profitable ominchannel experience. Read on to learn more about how organizations must gear up to better understand what drives the brand experience and closes the sale.
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