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White Papers

Some topics warrant a deeper look. We've collected some that are particularly useful to companies looking to deliver more effective programs and events.


Points of Influence

Technology has created a “new normal” in the way we experience life. We live in an omnichannel world, where consumers opt-in, research their preferences, and expect a seamless experience across electronic devices and retailer formats whenever and wherever they want to shop—and it can be a struggle to deliver the perfect seamless and profitable ominchannel experience. Read on to learn more about how organizations must gear up to better understand what drives the brand experience and closes the sale.

What You'll Learn:

  • How online and offline channels can work together profitably to build a consistent brand experience
  • Three ways to realize the omnichannel promise in your enterprise

Events Calendar

Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.


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White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.


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