A complete array of proven analytics products and services to deliver the knowledge you need for more effective programs and events.

Our products and services are designed to measure tactic-level ROI for budget accountability and allocation, identify success drivers and improvement opportunities, and guide future planning with predictive functionality.

robust data

Our tools are the best in the industry at capturing and standardizing key data, untangling information from other program elements for objective assessment and predictive modeling.

Learn what's 

We benchmark your data against industry norms and our own database gathered from involvement in more than 25,000 events — this gives you maximum ability to see what's working and what isn't.

Plan with 

With assessment assistance from Foresight ROI experts and predictive metrics for evaluating profitability scenarios of alternative actions and approaches, you can plan with confidence.

Press Mentions

Benchmarking What Works

Foresight ROI has analyzed the performance of over 8,600 shopper marketing programs deployed by leading CPG companies over the last few years to measure Shopper Marketing ROI.  They recently published the results of a benchmarking study based on these analyses in P2P’s Shopper Marketing and shared ten fact-based recommendations for improving ROI by 10%.

BzzAgent Validates Social Marketing ROI With Marketing Mix Modeling

Analysis conducted by three leading measurement firms — Nielsen, Genpact and Foresight ROI — has demonstrated a positive ROI for social marketing compared to other media, delivering an average return of $1.50 for every dollar spent.

Events Calendar

Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.


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We work with clients to help their marketing dollars work harder and smarter. Our blogs tell you more about how that happens.


White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.


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