Marketing Foresight

Drive profitable year-over-year growth through optimized marketing spending at the brand and tactic level, across your entire portfolio.

Marketing Foresight goes beyond traditional marketing-mix modeling. This platform measures multiple types of marketing activity and the interaction between marketing elements, while helping you evaluate and predict the profitability of alternative actions.

Superior marketing mix measurement

Marketing Foresight is much more granular than traditional mix modeling systems, measuring marketing activity volume contribution and ROI at both the brand and tactic level, guiding planning by showing what works and what doesn’t.

Predictive modeling

Marketing Foresight’s predictive models are uniquely developed for marketing ROI measurement and alternative scenario evaluation. The system helps you understand what you will get for your spend and what will drive better results.

Expert insights

Marketing Foresight does more than measure. It is designed to drive better decisions and continuous improvement, with the full support of Foresight ROI marketing analysis experts who are highly committed to your success.

Build Your Marketing Plans Based on Better Vision

Marketing Foresight is an integrated platform for measuring volume decomposition by brand, contribution by marketing element and return on spending for your entire business. Marketing Foresight goes beyond measurement, incorporating scenario evaluation and spending optimization functions.

Marketing Foresight allows you to:

  • Objectively measure marketing ROI for budget accountability and allocation
  • Identify marketing success drivers and improvement opportunities
  • Guide planning of future investments with predictive metrics

Events Calendar

Opportunities abound to enrich your knowledge of topics that matter—as well as connect with others in the industry.


Visit Our Blog

We work with clients to help their marketing dollars work harder and smarter. Our blogs tell you more about how that happens.


White Paper: Benchmarking What Works

Find out more about shopper marketing at its best based on actual program data—and how to give in order to get.


  • Connect with us
  • Linkedin
  • Twitter
  • Instagram

© Copyright 2019 Foresight ROI — Turning Insight into Foresight